HOOKFINDER strengthens your brand's connection with consumers by quantitatively linking consumer language to actual behavior to position your brand in their own words.

HOOKFINDER starts with a community of 50 households, recruiting all available household members to participate for one month of behavioral monitoring. All participants communicate their behaviors and motivations through open-ended online blog diaries, while half the households also record documentary films of their own behavior using one of Realsight's camera systems.

During behavioral monitoring, we reconnect one more time with consumers to ask questions using a structured Kelley Repertoire sequence of questions that focuses on perceptions, associations and images of your competitors to uncover differentiators.

This design typically captures 1,000-3,000 usage events and more than half a million words that are analyzed with our situational analysis to uncover the real competitive set before linking competitive language with our motivational analysis tools.

HOOKFINDER links consumers' language to motivations and behaviors at usage events, guaranteeing your brand positioning language will be grounded in reality.

Messages formed from actual reasons for decisions

Our analysis extracts distinct opportunities from actual consumer behavior and the unarticulated reasons for their decisions

Provides differentiation from your real competitive set

We uncover your real competition for each situation while on-going discussions with consumers provide language and perceptions for their choices compared to alternatives

Comprehensive roadmap for communication

Messages are organized to demonstrate the hierarchical roadmap for positioning development

Creative resource for advertising executions

The database of language and videos linked to opportunities provides a resource for communication refinement and optimization.