Often used as an ethnography or focus group replacement, EXPLORE helps your team uncover, explore and develop hypotheses rich in unarticulated needs to grow your business.

EXPLORE starts with a community of 25 households for one month of behavioral monitoring. All participants communicate their behaviors and motivations through open-ended online blog diaries and documentary films. After daily interactive conversations with our community managers, this design can collect 500-1,500 observations of usage events. This quantity is enough to statistically analyze with our proprietary behavioral analytics tools. EXPLORE uncovers 10-20 archetypal situations, which are then summarized to provide actionable strategic guidance.

A better understanding of how your products or services fit within consumers' lives

The extended study provides more robust data. Behavior doesn't lie so the gaps between aspiration and reality are easily identified.

An enhanced framework to understand how to strengthen your brand

Capturing consumer language tells us their point of view and allows you to communicate with them on their terms, ultimately building trust and allowing you to forge stronger emotional ties between your brand and your consumers.

Bigger and better opportunity identification

Capturing deeply held cultural and psychological needs allows you to discover opportunities to grow in ways never thought possible.

Quantitative assurance

Objectively quantifying archetypal situations gives you the scientific confidence to make wise investment decisions.

Outcome visualization

Video examples brings your insights to life and helps sell your recommendations to relevant players internally and externally.